Children's Private Sale

Ongoing children's private sales

Selection of active sales on children's fashion and accessories

Children's private sale: everything you need to know

What is a children's private sale and how does it work?

A children's private sale is a time-limited commercial event — generally 3 to 5 days — during which fashion, footwear and accessories brands for children offer their collections at prices well below regular retail. On The Bradery, every baby private sale or kids' fashion private sale is negotiated directly with partner brands, guaranteeing real discounts of up to -80% compared to official retail prices. Unlike traditional sales which take place only twice a year, The Bradery's children's promotions run throughout the year, constantly refreshing the offering. To benefit, registration is completely free: create an account, activate alerts by brand or kids' category, and be notified in advance as soon as a new children's offer goes live. The Bradery features more than 500 partner brands, guaranteeing a constantly renewed selection for ages 0–14, from baby bodysuits to teen trainers.

Brands available during our children's private sales

The current selection brings together the most anticipated brands in the kids' universe. Bebel, a committed Portuguese brand, offers functional changing bags and quality baby accessories Made in Portugal, usually priced at €80–150, available at up to -55% during our baby clearance sales. Babunkers will delight parents looking for original children's fashion, with discounts of up to -80%. Adidas offers its full children's range — trainers, tracksuits, sports t-shirts — with discounts of up to -70% on items usually sold for €40 to €120. Eleven Paris brings its casual Parisian and streetwear style at -70%. Payote, a French brand of sandals and espadrilles, dresses little feet at -50%. Finally, Converse offers its iconic Chuck Taylors for children with up to -50% off.

Why choose The Bradery for your next children's fashion purchase? The platform stands out for the strict quality of its brand selection, the transparency of discounts calculated on real in-store prices, and its 14-day returns policy. To explore other family-related categories, our furniture private sales page is the perfect complement to this selection.

How to choose wisely during a children's private sale?

Essential criteria to check before buying

During a children's fashion private sale, speed of action must not come at the expense of essential checks. Size first: children grow quickly — going up a size is often a good instinct, especially for outerwear and sports shoes. For Converse or Adidas sizes, check whether the brand recommends going up a size from the usual fit (often the case). Material composition next: for very young children (0–3 years), favour garments in OEKO-TEX certified organic cotton, without harsh elastic or buttons that could be swallowed. Season finally: planning seasonal purchases during a baby private sale allows you to secure exceptional-price pieces for the coming season.

Common mistakes when buying children's items in a private sale

The first mistake is ordering your child's current size without anticipating their growth. A garment bought in the right size today may be too small in 2 months. Second mistake: ignoring the material composition for baby accessories. For Bebel changing bags, check the materials in contact with the baby's skin. Third pitfall: limiting yourself to well-known brands. Brands like Babunkers or Payote offer very high-quality products at already competitive prices in store — in a kids' private sale, their prices become unbeatable. To maximise your chances, log in as soon as the sale opens: Adidas and Converse shoes in popular sizes (28 to 34) often sell out within the first few hours.

Children's fashion trends to know in 2026

The children's fashion market: quality and sustainability

The children's fashion market in France is worth more than €5 billion a year. The major trend for 2025–2026 is the children's capsule wardrobe: rather than buying in large quantities, parents are investing in fewer but higher-quality pieces, designed to last and be passed on. Kids' fashion private sales fit perfectly into this approach: they provide access to quality brands such as Babunkers or Adidas at prices that make quality investment accessible to all budgets. OEKO-TEX certification and the GOTS label (organic cotton) have become key purchasing criteria for more than 60% of French parents.

The season's featured brands

Adidas remains the benchmark for children's sports trainers: the Superstar, Stan Smith and Gazelle children's models retail at €65–90 in store and become accessible from €30 during our kids' fashion clearance sales. Converse All Stars and Chuck Taylors, the most iconic trainers on the market, are available for children from size 19 — usually at €45–60, accessible at -50% during our sales. Payote creates the favourite made-in-France espadrilles for families in summer, with children's models in natural raffia.

Ready to discover our children's private sales?

Free registration. Access every kids' private sale from the moment it opens.

Frequently asked questions

Which children's brands are available in private sales on The Bradery?

Bebel, Babunkers, Adidas, Eleven Paris, Payote and Converse are currently on sale. New kids' brands join the platform every week.

How do I access The Bradery children's private sales?

Registration is completely free on wollnessbetter.shop. Once a member, you have access to all ongoing private sales and can activate personalised alerts by brand or by kids' category.

How to choose the right size during a children's fashion private sale?

Always go up a size for outerwear and sports shoes. For Adidas and Converse trainers, go up half a size to a full size depending on the brand. Consult the size guides available on each product page.

How long does a children's private sale last?

Most kids' fashion private sales last between 3 and 5 days. As stocks are limited, popular sizes (28–34) and ages 4–8 often sell out within the first few hours.

Are children's products sold in private sales safe and certified?

Yes. All items offered on The Bradery are new, authentic and comply with European safety standards for children's products (European Toy Directive 2009/48/EC and OEKO-TEX textile standards). The 2-year statutory guarantee of conformity applies.

Can children's clothing bought in a private sale be returned?

Yes, The Bradery accepts returns within 14 days of receipt. Items must be returned in new condition, with their original tags uncut.

How to be the first to be notified of a new children's private sale?

Activate brand alerts in your The Bradery member area. The Club members get access to sales 1 hour before everyone else.

Adidas or Converse for children: which brand to choose?

Adidas is ideal for sporty children (sportswear, high-performance, breathable trainers). Converse is better suited to urban and casual use: the Chuck Taylors remain the most durable trainers for children, shock-resistant and machine washable.

Explore all our private sales

Fashion, home, tech — new sales every day on The Bradery