Private Sneaker Sale
Current basketball & sneaker sales
Selection of active sales on trainers and sneakers
Private sneaker sale on The Bradery
Every week, The Bradery brings together the biggest basketball and sneaker brands for private sales at reduced prices. Adidas, Converse, Belledonne Paris… Discounts of up to -70% on iconic models such as the Samba OG, Gazelle and Chuck Taylor All Star. These exclusive sales last an average of 5 to 10 days and are only available to registered members.
Unlike traditional sales, private sneaker sales on The Bradery give you access to pieces that are often unavailable elsewhere at these prices: current-season models, exclusive colourways and on-trend silhouettes.
Sneaker clearance offers cover men, women and children, with sizes ranging from 20 to 50. Sign up for The Bradery alerts so you never miss a sneaker promotion.
The leading brands in our sneaker sales
Adidas is one of the world's most iconic sneaker brands. Founded in 1949, the three-stripe brand offers absolute icons: the Samba OG, Gazelle, Handball Spezial and Campus. On The Bradery, the Adidas private sale offers discounts of up to -70% on premium leather, suede and nylon pieces.
Converse has embodied the spirit of the American sneaker since 1908. The Chuck Taylor All Star is one of the best-selling shoes in history — up to -50% on The Bradery for the whole family. Belledonne Paris, a French brand with a Parisian identity, reinterprets sneaker classics with a modern touch — up to -60%.
Limited offers
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Create my free accountPrivate sneaker sale: everything you need to know
A private sneaker sale is a limited-time commercial event in which a sneaker brand partners with a specialist platform to clear its seasonal stock at reduced prices. On The Bradery, private sneaker sales last 5 to 10 days and offer genuine discounts of up to -70% on new, boxed, guaranteed and authenticated pairs. These sales cover every sneaker style: from urban lifestyle (Adidas Samba OG, Converse All Star) to lifestyle running, including fashionable French sneakers (Belledonne Paris). The Bradery negotiates directly with brands, guaranteeing prices up to 70% lower than retail prices.
Overview of basketball brands currently on private sale
Adidas (Samba OG, Gazelle, Handball Spezial, Campus — up to -70%); Converse (Chuck Taylor All Star, Chuck 70 — up to -50%); Belledonne Paris (Parisian sneakers & flats — up to -60%). These sales operate with limited, dwindling stock: the longer you wait, the fewer sizes are available. Join The Bradery for free to be notified in advance as soon as they open.
Why choose The Bradery over another private sale website?
The Bradery rigorously selects its partner brands: guaranteed authenticity, constantly renewed stock (500+ brands), fast delivery and free returns. Unlike major marketplaces, every private sneaker sale is negotiated directly with the brand, with no middleman.
How to choose wisely during a private sneaker sale?
Which brand should you choose for your private sneaker sale?
Adidas if you are looking for a trendy urban lifestyle model (Samba OG, Gazelle), comfortable in Italian leathers and matching colourways. Converse if you are looking for a timeless classic worn by every generation. Belledonne Paris for a French sneaker with a refined identity and creative positioning. Size is decisive: do not buy without checking the brand's size guide — Adidas runs large (go down 0.5), Converse runs small (go up 0.5).
Pitfalls to avoid during a private sneaker sale
Do not order without checking the size: refunds are possible, but limited stock restricts exchanges. Check the composition: Samba OG in natural leather versus the synthetic version. Buy at the beginning of the sale: sizes 42-44 sell out within the first 48 hours.
Timing & buying strategy
Open the sale on the first day for popular sizes. Use The Bradery alerts: each brand can be followed individually. Private sneaker sales take place 4 to 6 times a year on The Bradery, with peaks in September-October and January-February.
Sneaker trends to know before buying
Which silhouettes will dominate the sneaker market in 2026?
The dominant silhouette for 2026 is the low-profile, flat-soled model: Adidas Samba OG and Gazelle dominate sales charts in Europe. The elegant sportswear trend favours natural leathers and neutral colours (white, black, beige, olive). Chunky models (“Dad shoes”) remain popular but are starting to decline. For sports enthusiasts, our private clothing sales offer complementary sports-fashion pieces.
Adidas and Converse: two visions of the sneaker
Adidas embodies the fusion of fashion and sport: the Samba OG, originally designed for indoor football in 1950, is now worn for evenings out and business meetings. Converse has embodied the rock and street spirit since the Chuck Taylor: an icon since 1917, it never ages. Adidas Samba OG: up to -70% in private sales. Converse Chuck 70: up to -50% in The Bradery private sales.
How to care for your sneakers to make them last
Clean your sneakers with a brush and mild soap (no machine washing). Use a leather protection cream for Samba OGs (natural leather). Store them in their box or with shoe trees. Break in Converse with a size insert before wearing them for the first time. Regular care doubles the lifespan of your sneakers — all the more important when you buy at private-sale prices.
Frequently asked questions about private sneaker sales
How does a private sneaker sale work on The Bradery?
The sale lasts 5 to 10 days. The pairs are new, boxed, authentic and guaranteed. Stock is limited and dwindles: popular sizes sell out within the first 48 hours.
Are the sneakers sold on The Bradery authentic?
Yes. The Bradery only works with official brands or their authorised distributors. Every pair is new, in its original packaging, with an invoice.
Which brand should you choose: Adidas or Converse?
Adidas (Samba, Gazelle) for a fashion/lifestyle look. Converse for timeless rock style. Belledonne Paris for a creative French sneaker. It all depends on your everyday use.
When are the next private sneaker sales taking place?
4 to 6 times a year, with peaks in September and January. Activate brand alerts in your member area to be notified in advance.
Can you return sneakers bought in a private sale?
Yes, within 14 days of receipt, provided the sneakers have not been worn outdoors. Try them on indoors on a clean floor.
Do private sneaker sales offer all sizes?
From size 20 to 50, depending on brands and models. Sizes 41-43 sell out first. Order on the first day for common sizes.
How can I be notified about a private sneaker sale?
Create a free account on The Bradery and activate brand alerts (Adidas, Converse, Belledonne Paris). You will receive an email as soon as each sale opens.
Do private sneaker sales also include children?
Yes, Converse and Adidas offer children's models in their private sales. Also see our private children's sales and baby.
To complete your sports gear, explore our private running sales (On Running, Garmin up to -50%) and our private clothing sales. Casual-style enthusiasts will find what they are looking for in our private jeans sales.