About The Bradery
The Bradery is a French online exclusive sales platform, founded in May 2018 by Timothée Linyer and Édouard Caraco, two childhood friends. Based in Paris (23 rue du Mail, 2nd arrondissement), it reinvents exclusive sales for a new generation: short, selective sales from leading fashion, beauty, home and travel brands at discounted prices — up to 70% off.
How it works
Every day, new flash sales launch — at 7 am on weekdays and 8 am at the weekend — and run for just a few days. Each sale brings together a curated selection from a brand: browse freely, place your order, and The Bradery takes care of the rest. Reference prices are displayed with complete transparency (Omnibus compliant), and each sale clearly outlines its delivery and return terms.
Our story
- 2018 — Timothée Linyer and Édouard Caraco create The Bradery, with the idea of smartly offloading dead stock for established brands.
- 2020 — First fundraising round to accelerate growth.
- 2022 — Showroomprivé acquires an equity stake and becomes the majority shareholder; The Bradery also launches its peer-to-peer resale platform for members.
- 2025 — The founders buy back Showroomprivé's stake: The Bradery becomes an independent and profitable company once again.
A more responsible model
By giving a second life to end-of-lines and dormant inventory from brands — and then opening up peer-to-peer resale between members — The Bradery cuts down on waste and makes quality products accessible that would otherwise go unsold.
The Bradery in figures
- Over 340 partner brands
- Average customer age: 27
- Sustained growth since 2018, driven by a profitable business model
The Club, our loyalty programme
The Club rewards our most loyal members: by collecting Brads, you unlock Member, Star and Legend statuses, as well as exclusive perks (100 Brads = €1, referrals…).
Contact us
The Bradery — 23 rue du Mail, 75002 Paris — care@wollnessbetter.shop