Florentine Iris Colour-Toning Shampoo - 250ml

This colour-reviving shampoo with a lilac gel texture brightens and nourishes natural, coloured, bleached or highlighted blonde hair while neutralising brassy and yellow tones for radiant, luminous blonde hair.

KEY INGREDIENTS​

Florentine Iris combined with a selection of pure violet pigments: corrects unwanted brassy and yellow tones. ​

Buriti Oil, nicknamed “the nectar of the gods” in South America, extremely rich in provitamin A (beta-carotene), and Almond Butter, rich in omega-6, reveal radiant shine.​

A vitamin-enriched complex nourishes the lengths.

RESULTS OF USE TESTS​

Application of Pure Blonde Shampoo and Conditioner:​

Results after 2 weeks:​

93%: The products made my blonde hair look fresh​

93%: The products visibly neutralised brassy tones​

93%: The products made my hair brighter​

9 out of 10 people: the products visibly neutralised yellow tones​

*Based on a consumer self-assessment test conducted with a panel of 120 people after 2 weeks of use.