{"product_id":"wella-color-charm-powder-hair-lightener-16-oz","title":"Wella Color Charm Powder Hair Lightener, 16 Oz","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cstyle\u003e\n.product-description {\n    font-family: Lato;\n    line-height: 1.6;\n    color: #333;\n}\n.product-description h2 {\n    color: #085946;\n    font-size: 20px;\n    margin-top: 20px;\n    margin-bottom: 10px;\n    border-bottom: 2px solid #085946;\n    padding-bottom: 5px;\n}\n.product-description p {\n    margin-bottom: 15px;\n}\n.ingredients-table {\n    width: 100%;\n    border-collapse: collapse;\n    margin: 15px 0;\n}\n.ingredients-table th {\n    background-color: #085946;\n    color: white;\n    padding: 10px;\n    text-align: left;\n    font-weight: bold;\n}\n.ingredients-table td {\n    border: 1px solid #ddd;\n    padding: 8px;\n}\n.ingredients-table tr:nth-child(even) {\n    background-color: #f9f9f9;\n}\n.warning-box {\n    background-color: #fff3cd;\n    border-left: 4px solid #ffc107;\n    padding: 15px;\n    margin: 15px 0;\n}\n.disclaimer-box {\n    background-color: #f8f9fa;\n    border: 1px solid #dee2e6;\n    padding: 15px;\n    margin: 15px 0;\n    font-size: 12px;\n    color: #6c757d;\n}\n\u003c\/style\u003e\n\n\u003ch2\u003eDescription\u003c\/h2\u003e\n\u003cp\u003eWella Color Charm Powder Hair Lightener provides professional-strength lightening power for dramatic color transformations and highlights. This 16 oz container of blue-based powder lightener can lift hair up to 7 levels while minimizing brassiness and yellow tones. Perfect for creating platinum blonde, highlights, or preparing hair for fashion colors, this salon-quality formula delivers consistent, predictable results. The dust-free powder mixes easily with 20, 30, or 40 volume developer depending on desired lift level. Formulated with conditioning agents to minimize damage during the lightening process while maintaining hair integrity. Ideal for professional colorists and experienced home users who want maximum lightening power. The blue base helps neutralize unwanted warm tones during lifting, resulting in cleaner, more even blonde results. Can be used for full head lightening, foil highlights, cap highlights, or color correction. Wella's professional heritage ensures reliable performance and consistent results. This versatile lightener works on all hair types and textures when used according to directions.\u003c\/p\u003e\n\n\u003ch2\u003eSuggested Use\u003c\/h2\u003e\n\u003cp\u003eMix 1 part powder with 2 parts developer (20-40 volume) to form smooth paste. Apply to dry hair using brush or applicator. Process 15-45 minutes depending on desired lift, checking every 10 minutes. Do not exceed 45 minutes total processing time. Rinse thoroughly and shampoo.\u003c\/p\u003e\n\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003ctable class=\"ingredients-table\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eIngredient\u003c\/th\u003e\n\u003cth\u003eAmount\u003c\/th\u003e\n\u003cth\u003ePurpose\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePotassium Persulfate\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003ctd\u003ePrimary bleaching agent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSodium Persulfate\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25%\u003c\/td\u003e\n\u003ctd\u003eBleaching accelerator\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAmmonium Persulfate\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e15%\u003c\/td\u003e\n\u003ctd\u003eLightening booster\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSodium Silicate\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e8%\u003c\/td\u003e\n\u003ctd\u003eDust control, thickening\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBlue Pigment\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e2%\u003c\/td\u003e\n\u003ctd\u003eTone neutralization\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ch2\u003eOther Ingredients\u003c\/h2\u003e\n\u003cp\u003eSodium Stearate, Magnesium Carbonate, Sodium Carbonate, EDTA, Cyamopsis Tetragonoloba Gum, Algin, Paraffinum Liquidum, Potassium Stearate, conditioning agents and anti-dust compounds.\u003c\/p\u003e\n\n\u003ch2\u003eWarnings\u003c\/h2\u003e\n\u003cdiv class=\"warning-box\"\u003e\n• Lightening products can cause severe hair damage if misused\u003cbr\u003e• Never use on previously lightened or damaged hair without professional consultation\u003cbr\u003e• Always perform strand test before full application\u003cbr\u003e• Do not exceed maximum processing time of 45 minutes\u003cbr\u003e• Avoid contact with skin, eyes, and clothing - may cause burns or irritation\u003cbr\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eDisclaimer\u003c\/h2\u003e\n\u003cdiv class=\"disclaimer-box\"\u003e\n\u003cp\u003eWe work hard to keep product images and details accurate, but manufacturers sometimes update packaging or ingredients before we can reflect those changes. You may receive updated packaging, but freshness is always guaranteed.  We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":46483561808111,"sku":"AXBIL53019","price":16.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/0720\/4335\/files\/AXBIL53019__99304.1686243157.1280.1280.jpg?v=1748188656","url":"https:\/\/wollnessbetter.shop\/products\/wella-color-charm-powder-hair-lightener-16-oz","provider":"WellnessBetter","version":"1.0","type":"link"}